20 years scaling B2B SaaS and digital-commerce businesses. Currently leading GTM strategy for Opal, Optimizely's AI agent orchestration platform — taking it from zero to growth.
I'm a commercially focused technology leader with a track record of turning customer insight into high-margin client solutions. My work sits at the intersection of product, sales, and execution — translating complex platform innovation into clear GTM motions that drive real adoption and revenue.
Currently at Optimizely, I'm building and scaling Opal, an AI agent orchestration platform for marketing, from zero to one inside a larger company. Before that, I helped scale an AI personalisation start-up to a successful exit, and led GTM across an 800+ partner ecosystem responsible for more than half of global revenue.
Deep experience with AI-enabled products from ML personalisation engines to agentic AI orchestration platforms.
End-to-end go-to-market execution — ICP definition, positioning, sales plays, enablement, and field adoption.
Proven track record in margin optimisation, health-scoring models, dynamic pricing, and NRR growth.
Built and scaled global partner programmes driving 50%+ of company revenue across 800+ agency relationships.
Predictive usage dashboards, churn-risk models, and data-driven enablement to inform strategic decisions.
Confident public speaker at global industry events on AI, digital transformation, and personalisation strategy.
Aligned cross-functional teams around data-backed growth plays for a $200m ARR platform portfolio.
Grew Content Recommendations revenue through data-driven partner enablement and value-based packaging.
Accelerated cross-sell to nearly a third of the installed base within 12 months of suite repositioning.
Established predictive dashboards that surfaced churn risk 90 days earlier, enabling proactive client success.
Whether it's about AI strategy, GTM, partnerships, or just a good conversation — I'd love to hear from you.